Privacy Policy

1. Information We Collect

When you visit parihita.in or place an order, we may collect personally identifiable information that you voluntarily provide — including your name, email address, phone number, and delivery address. We collect this information only when you choose to share it with us, for example when creating an account, placing an order, or contacting customer support.

2. Automatically Collected Data

Our servers automatically record certain technical information when you visit our website. This includes your device's IP address, browser type and version, the pages you visit, time spent on each page, and referring URLs. We may use third-party analytics tools such as Google Analytics to help us understand and improve how visitors use the site. This data is used only in aggregate and is not linked to your personal identity.

3. Cookies & Tracking

Parihita uses cookies — small data files stored on your browser — to remember your preferences, keep items in your cart, and improve your shopping experience. You may configure your browser to decline cookies; however, some features of the website (such as the shopping cart) may not function correctly if cookies are disabled.

We use the following categories of cookies:

• Strictly Necessary — required for the website to function (authentication session, shopping cart). These cannot be disabled.
• Functional — remember your preferences such as saved wishlist items and language settings.
• Analytics — help us understand how visitors use the site (e.g., Google Analytics). Data is aggregated and anonymised; no personal identity is linked.

You can manage cookie preferences through your browser settings or by contacting us at support@parihita.in.

4. How We Use Your Information

• To process and fulfil your orders and send order confirmations.
• To communicate shipping updates, tracking information, and delivery status.
• To respond to your customer service enquiries.
• To send promotional emails and new arrival notifications, only if you have opted in. You may unsubscribe at any time.
• To improve our website, product catalogue, and overall shopping experience.

5. Sharing of Information

We do not sell, trade, or rent your personal information to third parties. We share data only with the following service providers who are essential to operating our store:

• Cashfree Payments — secure payment processing. We never store your card or UPI details on our servers.
• Supabase — encrypted database and authentication services.
• Vercel — website hosting and content delivery.
• Courier partners — your name, phone number and delivery address are shared with our logistics partners solely for the purpose of delivering your order.

6. Data Security

We implement commercially reasonable security measures to protect your personal information from unauthorised access, disclosure, or misuse. Passwords are encrypted and payment data is handled exclusively by Cashfree. However, no method of data transmission over the internet is completely secure, and we cannot guarantee absolute security against all threats.

7. Your Rights (DPDP Act 2023)

In accordance with India's Digital Personal Data Protection Act, 2023 (DPDP Act), you have the following rights with respect to your personal data:

• Right to Access — request a summary of what personal data we hold about you.
• Right to Correction — ask us to correct inaccurate or incomplete personal information.
• Right to Erasure — request deletion of your personal data, subject to legal obligations that require us to retain certain records.
• Right to Grievance Redressal — raise a complaint about how your data is handled. We will respond within 7 business days.
• Right to Withdraw Consent — withdraw consent for marketing communications at any time by clicking “Unsubscribe” in any email or contacting us.

To exercise any of these rights, write to us at support@parihita.in. We will respond within 7 business days.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date. If changes are material, we will notify you by email or via a notice on the website. Continued use of parihita.in after changes are published constitutes your acceptance of the updated policy.

9. Contact

This website is owned and operated by PARIHITA INDUSTRIES, the legal entity behind the Parihita™ brand. For any privacy-related questions, contact us at support@parihita.in or visit our Contact page.